Meanwhile, WWE will feature Aviator branding at “select marquee events.” While you might start seeing advertisements for Aviator in UFC and WWE streams or events, that doesn’t necessarily mean you can play the game legally in the States. Such games have become massively popular at online casinos and sweepstakes sites. Players wait and attempt to stop the plane at the highest possible multiplier before the game “crashes” and ends, giving no wins. Both brands stand to gain significantly, making this a win-win partnership. Pereira’s influence will help bring Aviator into mainstream sports gaming conversations.
On October 20, 2023, UFC, the leading mixed martial arts organization worldwide, embraced a multi-year sponsorship agreement with Spribe. “We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO. For WWE, the alignment with Aviator represents an opportunity to engage with a rapidly growing audience in the gaming sector. Founded in 2018, SPRIBE is a leading iGaming software development startup with over 42 million unique monthly active users worldwide and operating licenses across most major markets, including the Gaming Commission in the United Kingdom. The update suggests SPRIBE is continuing to position Aviator as a broader entertainment-facing brand, although public evidence of commercial impact remains limited. These numbers are based on a partnership structure that was designed to increase exposure.
- By leveraging Walker’s popularity and fan base, SPRIBE aims to introduce Aviator to a wider audience and reinforce its position as the premier crash game globally.
- Both UFC and WWE are powerful door-opening opportunities for a consumer-facing gaming brand.
- The list of the websites owned and operated by European Gaming Media and Events can be found here.
- The deals with the UFC will bring the popular logo inside the Octagon at Fight Night and Pay-Per-View events.
- Originating in the crypto casino space, the game’s appeal lies in its combination of strategy, adrenaline-pumping stakes, and instinctual appeal.
SPRIBE Seeks Partnerships with Industry Leaders
- “We’re thrilled to expand our partnership with SPRIBE across both UFC and WWE,” said Nicholas Smith, Vice President of Global Partnerships for TKO.
- The company is licensed across most major markets globally, including licenses with MGA and UKGCC, lending a robust foundation for future growth plans, and over 42 million monthly active users globally.
- This strategic placement not only enhances the visibility of Spribe’s premier gaming title during electrifying UFC events but also aligns perfectly with the dynamic and intense atmosphere of mixed martial arts.
As SPRIBE recently shared, Aviator reached 1.1 billion impressions in 2025 through partnerships with UFC and WWE. He added that the relationship with UFC and WWE is a major step in SPRIBE’s ambitions to expand globally. David Natroshvili commented on the new partnership, saying that it aligns with his team’s long-term strategy. However, players must cash out before the plane flies away, lest they lose their wager. Sporting a simple, yet innovative and engaging concept, the game has helped SPRIBE vastly expand its presence. Aviator was launched in 2019 and has taken the world of gaming by storm.
Aviator’s Brand Ambassadors Propel Global Impact
In addition, UFC fighters will also serve as brand ambassadors for the game and are able to reach an audience of millions of fans in North and Latin America. Because of this partnership, branding for Aviator will be shown on all UFC events – Pay Per View, Fight Night, etc. – and will receive the best branding opportunities. The developers of Aviator, Spribe, have signed a long-term sponsorship deal with the UFC, which aims to increase brand recognition among sports fans internationally. This partnership gives the UFC an advantage in the burgeoning market of online gaming, bolstering its business portfolio.
Fighters like Conor McGregor, Jon Jones and Anderson Silva inspired me not only with their techniques but also their sportsmanship and resilience. They shared valuable insights and future plans, making us feel more aligned and optimistic about what’s ahead for our partnership. She brings diversity to our brand, making Aviator more appealing and accessible to a wider audience. The partnership with Alex Pereira was very important for us, as it was with him that a new era in SPRIBE began and we made the right choice in his favour when we conceived this collaboration.
Additional social media activations and promotions will further propel Aviator’s popularity. These deals will promote the provider’s brand, allowing it to expand its visibility in the world of professional combat sports and entertainment. SPRIBE, a leading developer of iGaming content, has unveiled multi-year partnership agreements with UFC and WWE.
Alex Pereira: Aviator Leading Brand Ambassador
The game currently draws in over 12 million monthly players and has now joined an exclusive category of titles sizable enough to justify the appointment of its own brand ambassador. Stake.us is one of the top cryptocurrency sweepstakes sites in the US, and it has two different crash games. The game is available in many other markets, including many European countries with real-money online gaming. Although Aviator itself isn’t available in the US, many sweeps casinos offer crash games that are almost the same thing. With Aviator continued success and UFC’s vast global audience, this deal could reshape the landscape of sports gaming sponsorships. The partnership of Spribe and UFC demonstrates a more general movement in which gaming companies have been signing deals with big sports franchises.
Spribe and UFC: A Groundbreaking Collaboration
Brazilian MMA fighter to promote the world’s number one crash game to his fan base worldwide as it soars past 66 million players per month. Therefore, our UFC agreement is catapulting Aviator’s brand to a whole new audience of players, ready to embrace the crash game revolution.” Spribe, the developer behind the world’s number-one crash game is pleased to announce that Merab ‘The Machine’ Dvalishvili (pictured) has become the latest brand ambassador of Aviator; a game played by more than twelve million players each month.
The Perfect Aviator Brand Ambassador
What I noticed recently is that Spribe is building partnerships with many athletes. This integration of Aviator into UFC’s thrilling events highlights the game’s high-energy essence and its association with peak performance and https://burnenergyhouse.com/ excitement. As fighters compete under the bright lights, the Aviator branding is prominently featured on the mat and around the cage, ensuring it captures the eyes of millions watching worldwide.
Under the deals, Aviator branding will be featured on the Octagon canvas during UFC events and at select high-profile WWE shows, supported by integrated social media campaigns and exclusive hospitality experiences. – The partnerships include logo placements, social media campaigns and premium hospitality experiences Aviator, Spribe’s flagship crash game, will feature prominently at UFC and WWE events worldwide as part of new multiyear sponsorship agreements. By leveraging Spribe’s expertise in developing immersive gaming experiences, UFC can offer fans unique opportunities to interact with the brand beyond traditional sports events, driving long-term loyalty and revenue growth. As SPRIBE continues to innovate and collaborate with industry influencers, Aviator remains at the forefront of the crash game genre, offering an exhilarating gaming experience for players of all backgrounds.
As an Aviator brand ambassador, Pantoja will promote the game to his fans in Brazil and beyond by taking part in a number of high-profile campaigns over the coming 12 months. SPRIBE, the studio behind Aviator, the number one crash game in the world, has signed UFC fighter and current flyweight champion, Alexandre “Cannibal” Pantoja, as its latest brand ambassador. Home Latest News UFC flyweight champion to promote the world’s number one crash game to his fans in Brazil and beyond
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In January, UFC and WWE struck a partnership with online casino developer SPRIBE to “amplify the global reach of Aviator,” its flagship game. Features in Aviator digital and social media campaigns targeting UFC fans. Alex Pereira, a two-division UFC champion, has been named Aviator first official brand ambassador, further strengthening the game’s connection to MMA fans worldwide.
SPRIBE and AC Milan: A Fusion of Gaming and Football
This growth motivates us to invest more in enhancing the game and reaching new demographics to sustain this momentum. Our player base has expanded from 12 million to over 42 million users, and the number of bets per minute has jumped from 150,000 to 350,000, reflecting the game’s increasing popularity and engagement. The partnership has proven to be an excellent investment, and we see great potential for further growth alongside the UFC. We’ve reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets. Our main goal was to enhance the visibility of the Aviator brand, especially in the Brazilian market and, more recently, in the US which we entered this year.
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Naturally, he is an excellent choice for Aviator, the uncontested leader in the highly competitive crash game industry. Another superstar MMA athlete has joined their roster, Arman Tsarukyan, and will now promote the internationally popular crash game. The UFC superstar will join an impressive roster of athletes promoting the popular crash game. In 2024, Spribe partnered with AC Milan, making Aviator the football club’s official crash game. Spribe has announced multiyear sponsorship agreements with UFC and WWE to further expand the reach of its crash game Aviator. In addition to the aforementioned marketing activations, the deal has the potential for further cross-promotions, content integrations, and co-branded campaigns.
How Pereira Promotes Aviator
As the studio noted, the content posted by ambassadors achieved 265 million views and 9.3 million interactions. The figures point to substantial reported visibility for the brand.
Champions as Aviator Ambassadors:
The UFC’s global reach extends far and wide, with events held in various countries across continents, attracting a diverse and passionate fan base. With its inception in 1993, the UFC has evolved into a global phenomenon, captivating fans around the world with its adrenaline-pumping fights and larger-than-life personalities. By embracing new technologies and solutions, Spribe aims to create unparalleled gaming experiences that leave a lasting impact on players and operators alike. Specializing in Turbo games, Spribe’s portfolio includes a diverse range of mini-titles designed to captivate and engage players. This collaboration marks a significant milestone for both entities, as they come together to redefine the intersection of gaming and sports entertainment. As a premier organization in the sports industry, UFC’s influence extends far and wide, making it an iconic brand synonymous with excitement and competition.
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One of the company’s earliest innovations was Aviator, a game changer launched in 2019 that has since transformed SPRIBE’s outlook on how its approach to intuitive gaming could disrupt the its industry, Natroshvili has said in past interviews. You may view, download for caching purposes only, and print pages, files or other content from the websites for your own personal use, subject to the restrictions set out below and elsewhere in these terms and conditions. “But his fanbase is truly global, and we are excited to be making more people aware of the https://mysmartmark.com/ thrill ride Aviator provides via some great campaigns we have planned with Alexandre.” The deal with Pantoja forms part of SPRIBE’s wider marketing partnership with UFC, which sees Aviator branding appear inside the famous Octagon® on Fight Night and PPV Events.
Johnny Walker’s partnership with SPRIBE marks another milestone in the company’s collaboration with UFC fighters. This time, it’s the dynamic Johnny Walker, bringing his energy and influence to promote Aviator to UFC fans across the globe. SPRIBE chief commercial officer Giorgi Tsutskiridze was excited to onboard Dvalishvili, hoping the athlete’s fans would try out Aviator. Follow Aviator SPRIBE for exciting content, and let’s win together! Dvalishvili quickly spread the news regarding his collaboration with Aviator, hoping to share the experience with his fans. “Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the igaming landscape with innovative, immersive and engaging consumer experiences.
Established in 2018 in Kyiv, Ukraine, Spribe has quickly made a name for itself with its innovative approach to gaming. With a commitment to delivering immersive and engaging experiences, Spribe has established itself as a leader in the gaming industry. This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he added. This affiliation aims to expand the reach of SPRIBE’s brand and elevate its flagship product.
Walker’s Role in Promoting Aviator
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Her content is focused on training, fitness, and weightlifting. They announced this partnership in early August 2024. This is the first non-UFC Brand Ambassador of Aviator game. And not long ago, I learned about Spribe’s new high-profile partnership with an athlete. It’ll speed up the brand’s growth in these regions. Aviator’s developer first announced this partnership in early June.
Arman Tsarukyan’s signing as the latest Aviator brand ambassador is hardly a coincidence. He joins the impressive lineup of UFC stars, including athletes Alex Pereira, Johnny Walker, and Merab Dvalishvili, who are currently promoting the brand. SPRIBE wasted no time when it came to expanding its lineup of brand ambassadors for Aviator. Arman Tsarukyan has signed a 12-month agreement with SPRIBE to become the latest brand ambassador for Aviator.
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